Beyblade (ベイブレード, Beiburēdo, diminutive Bey, from the diminutive of beigoma) is a line of spinning-top toys originally developed by Takara, first released in Japan in July 1999, along with its debut series. Following Takara's merger with Tomy in 2006, Beyblades are now developed by Takara Tomy. Various toy companies around the world have licensed Beyblade toys for their own regions, including Hasbro in most Western countries, Sonokong in South Korea, and Takara Tomy for most Eastern countries.